‘Use every means to bring people to concerts. It is our job, as performers, to win them over.’
Interviews with musicians, composers and conductors
‘Use every means to bring people to concerts. It is our job, as performers, to win them over.’
‘Every musician should take responsibility for audience development. Rather than lamenting low attendance, we should ask: What can I do to connect more people with music?’
Music is not a career, it’s a vocation
‘Learning from the past is essential to shaping the future.’
‘I choose music that speaks to me — pieces that pull me in emotionally. I think that connection is so important because you’re going to be spending a lot of time with the piece. It’s like entering a relationship.’